How was VegePure born?

January 23, 2024

Signe

If you can dream it, you can do it - that's been my motto from the start. I founded the company as such in 2016. I started my business as a start-up in 2016, when I was studying business management at Lääne-Viru University of Applied Sciences. I have had several brand names, starting with S Beauty World and ending with VegePure.

I graduated from Lana Vallo make-up school 2017.
aastal and make-up and the world of beauty have always been my passion.
I remember when I was a young girl I used to flip through beauty magazines and think I wanted to know everything about the beauty world, including make-up, hair, nails and fashion.
When my family gave me Lana Vallo make-up school for my birthday I was so happy because one of my dreams was coming true.
Thanks to Lana Vallo makeup school I gained enough skills and courage to start doing makeup for strangers (before I had only done makeup for family and friends).
It’s been a long and difficult journey, as I’ve had to take criticism from time to time.

I was also very encouraged by Oriflame, where I was part of the team for several years.
Thanks to Oriflame I was able to participate in Tallinn Fashion Weekand train new make-up artists.
I have always been fascinated by training others.
When I was in primary school, I used to teach at home by playing teacher to my imaginary pupils.
The teaching bug has stayed with me ever since.
I started a series of make-up tutorials in my own home with 10 strange women!
Now that was a challenge.
Oriflame sponsored me for a season with facials and make-up products.
Thanks to that I grew a lot, because every time I learned something new and met such great women, some of whom I still keep in touch with.
In addition to various make-up trainings, I also work in the field of internet marketing on a daily basis, where I teach new entrepreneurs how to plan their internet marketing.

I wanted something ENAMAT

At some point I felt I wanted to go beyond makeup and I became interested in veganism and natural cosmetics. 2018.
aastal I was introduced to the previous editorial staff of Vegan magazine, and that’s where I became really interested in vegan lifestyle and cosmetics.
Thanks to this, I was able to put vegan make-up on famous faces (see pictures below).
I also received a lot of criticism for this, as veganism was not that popular at the time.
In addition to the vegan magazine, I was a stylist and make-up artist for the local magazine minuaeg in Rakvere.

Make-up customers were already familiar with Lily Lolo mineral cosmetics, which were also available for purchase.
My niche is to offer natural make-up.
Today, it is still possible to get make-up training and make-up services at the VegePure store.

I started developing the e-shop in 2020.
In 2023, when there was little make-up work due to the corona, I started to develop the website.
The VegePure brand in 2023.

I’m constantly discovering new brands and if I really like their products, I want to sell them on.
Most of the VegePure products are also used daily by the whole family.
The beauty of VegePure is that you can come to the store because I personally give recommendations, you can try certain products.
You don’t get that kind of service in a regular store.

In addition, I started developing my own cosmetics products in 2023.
At the end of the year, I went public with my handmade soaps.
Check out all the brands HERE.

I’ve had a lot of help from my family and friends (all the pictures you’ll find in the e-shop are mostly taken by my family or friends).

2022.
aastal a son was born into our family, and this further deepened our interest in ethics, veganism and recycling.
That’s why we also offer a range of products for children.
For example, we offer silicone food bars, food supplements and body care products.
Find products for children HERE.

2024.
aastal we also opened a showroom in the centre of Rakvere, where you can see and buy the products and organise exciting make-up events.
Read more about make-up training HERE.